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The HumanGuide Concept for Private Life

Privat Rolf  fru

The picture shows Rolf Kenmo, management consultant and inventor of the HumanGuide concept, and his life partner since 1994. They are an example of how you can benefit from the concept privately e.g. how you fit together, i.e. have similar interests and also understand each other's needs – that crucially facilitates life. Moreover, it gives them great support to be supportive to their 2 + 2 sons, plus families and grandchildren;-)

A strong argument for HumanGuide is that the underlying personality theory consists of eight basic dimensions. Then you get a more nuanced testresult and sharper analysis. Compare with MBTI, where you only “be” one of 16 types. The popular DISC-model (and similar) has only four basic dimensions. And the Five factor model has only five basic dimensions...

Are you satisfied with your life at work and in your private life?

The HumanGuide concept can be used both at work and in life, i.e. according to our slogan "HumanGuide improves at work and in life". Many of the concepts used at work can also be used in the private life, e.g. from to identify the "perfect" job for yourself to how to support your children in their choice of an occupation and based on that choice the relevant kind of education. Etc.

How can personality knowledge support the private life? In many ways e.g.
  • at first – all the ways for your personal development
  • what hobby or interest suits me? It isn’t always so easy to find a good one…
  • how to handle my family, my parents, friends and other people?
  • what is a suitable life partner for me?
  • is this a suitable life partner for me?
  • how to cooperate better with my life partner?
If you are interested in any of these areas, what can you then do? Well, e.g.
  • Buy the book "Let the Personality Bloom". More information about the book here  "Products"
  • Get in touch with an authorised user – a coach here

Job matching

When it comes to choice of occupation, then most people immediately think of certain jobs e.g. because the parents have that job, buddies have chosen it, the job is attractive just now, etc. It is much smarter to do this in a two-step rocket. At first you analyse your personality in a nuanced way -- why not use HumanGuide). If you use a good concept, then you realize more precisely your human needs, your motivation (the drive forces). Many of the competing concepts are too simple and others too complex. Our opinion is that the eight factors, which HumanGuide is based on, is an optimum. Neither too few (simple) nor too many (complex).First, you understand clearly your needs and drive forces, then you should choose what types of jobs can match your personality in a good way. If you do this, then the chance is much greater that the type of job that you focus on will be the one you also will like in the long term – and in tough times!Of course it is not only the personality that matters in getting a good match for a job but also the leader, the company/organization, your own talents of different kinds (logical ability, language, etc.), values, etc.A leading landmark for maximum motivation is to accept a good matching to one's own personality, and according to the book Drive by Daniel Pink:
  • that you be in control of your job situation
  • that the job is purposeful.

What Life Partner Suits Me?

At work it is an advantage if the teams in which you are a member are based on diversity. However, when it comes to choosing a life partner, it is preferable to strive after many similar strong factors and also values of course. Why? Because if you two are very different, then you both will have very different interests and hobbies, e.g. one in the couple likes to be in nature as often as possible and the other in the couple perhaps hates it... But if you have two or more factors as strong ones, then it is, of course, good if other factors are complementary, e.g. one is strong at Structure (one of the factors in the personality theory Eight Boxes) and the other is not.

Person Chemistry Analysis

The same as at work it could be valuable to do a so-called Person Chemistry Analysis. And… it is more valuable to do such an analysis in a couple relation, because then you will hopefully be together for a long time and by such an analysis you will get a good time together;-)

Job and education choices

Here you use the same way as for “Job matching” – look above. Moreover, here is added an important aspect. In this way you will see a clear connection between the chosen education direction and an ideal possible job. This will create a strong motivation for the studies, which then will increase the possibility to get the ideal job!


According to our slogan ”HumanGuide improves at work and in life”;-)

Other services...

Please also note that in the other service areas there may be services, which may be relevant, as they partly merge, e.g. team development always involves individual and leadership development. In addition, most of the human development can be applied in private life.

Did you get any useful idea? Will you act?


”Rolf Kenmo has adapted Szondi’s theory to everyday life. It is a great idea of conveying the theory to a broad use. That is an essential asset for making the test results immediately accepted and it works in any culture. We use HumanGuide in recruiting and team development for an internationally operating company.”

Thomas Seiler, CEO, U-blox AG, Switzerland (2003)

”The theory is explained very pedagogically in the HumanGuide concepts and it is a good support for my clients (since 2002), in vocational guidance and in coaching. HumanGuide supports well in working life as well as in private life.”

Giselle Welter, psychologist, spec. in vocational guidance, RH99, Sao Paulo, Brazil  (2000)

"Personality has always been a debatable topic throughout research and countless psychometric tests available for use. However none of these tests have the HumanGuide approach, which is practical, simple, easy to use and accurate to act upon. Supported by extensive research, HumanGuide takes in consideration eight factors, using the psychology of colours and symbols for meaningful comprehension.

The HumanGuide test does not stand alone, it goes beyond any other test. It provides unique opportunities to measure further person chemistry, passion index, job and culture profiles...It has all what an organisation needs to overcome today's more than ever complex human resources challenges.

HumanGuide has considerably improved my personal and professional life and I always appreciate our collaboration with Rolf Kenmo."

George Ubbelohde, hospitatlity Industry Executive and Educator, Brussels, Belgium (2020)

”The tests are simple and easy to use. The availability via the internet make them excellent. I have had great use of the concepts for recruitment, development of individuals and teams.”

Sven-Erik Ringström; VD WM-data IT Support AB, now CGI AB, Sweden;  (2003)

"I've been using the HumanGuide since 2012, with excellent results! It has been an assessment tool much requested by my organizational clients."

Adriana Torres Guedes, Psychologist, Brazil (2020-02-10)

"I hire probably the wrong yellow people". A manager used DISC's four dimensions. DISC's yellow dimension is represented by three dimensions with the HumanGuide. The colurs in HumanGuide are: Orange, grey, green, violett, blue, yellow, brown and red, i.e. Then the test result will be much more nuanced. Above on this page there is a video with the symbolics for the eight colours.

Manager for a restaurant chain, Sweden (2018-03-02)

"For eight years I had  a personal meeting about my PersonProfile á la HumanGuide. I have done many other personality tests cince then, but my opinion about this "method" is that it was fascinating and the most accurate. The PersonProfile is still pinned up at work."

IT manager, Sweden (2018-04-19)

"As a consultant I have done many personality tests. The results made me feel confirmed, but I didn't get any answer: Why I didn't was happy to 100%? This autumn I did the HumanGuide-test, which only took 15 min to do. It explained for me, where I had most motivation and because of then easiest to be my best version. So now I know!"

Nuclear engineer, Sweden (2018-03-27) 

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