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The HumanGuide Concept for Companies/Organizations

Company Sao Paulo

The picture is from Sao Paulo, Brazil, which is one of the world's mega towns. It increases with more and more people in the cities, and the world is more and more a global village via internet, which implies that competition and speed of change only increases. Therefore it is crucial for companies and organizations to be alert in their business by e.g. hiring, developing and keeping good employees plus developing and nurturing both their trademark and culture.

A strong argument for HumanGuide is that the underlying personality theory consists of eight basic dimensions. Then you get a more nuanced testresult and sharper analysis. Compare with MBTI, where you only “be” one of 16 types. The popular DISC-model (and similar) has only four basic dimensions. And the Five factor model has only five basic dimensions.

Why some entrepreneurs fail and other are successful?

That is a very relevant question. Every company starts with one or many entrepreneurs (companions). So did Apple Inc, which struggled in many years of the competition from Microsoft, but at last they figured out a winning recipe – so far… No one knows about the future. Steve Jobs, the founder of Apple, stated: – The first ten you hire for a startup determines, if it will be a failure or a success!

This means that every hiring is crucial – especially the first ones. Every time you make a miss in your hiring, then you get a problem generator!

Jim Collins and a team made research during five years in order to identify companies in USA, which had been best in their line of business at least during 15 years. They found 11 companies. The success was explained mostly from two “recipes”. One was to focus on where they were best – only there! The other was so-called “Level5 Leadership”. This leadership you can learn more about in our learning paper with 12 pages. There you  also about different entrepreneurs... Learning paper means an easy-to-read white paper;-)

You can have great support of the HumanGuide concept in your recruitment and staffing. There are many unique tools in order to

  • get a good personality demand specification for the job
  • use a smart method to check references
  • compare candidates with typical top performers of the job (if such jobs exist)
  • have a good onboarding of the newly hired employees
  • start quickly with coaching for the newly hired employees

The company or organization can also use the HumanGuide concept in order to have a simple way to describe their culture, which gives a practical communication platform for developing and nurturing the culture.

One of our tools for recruitment, onboarding, team development, etc is HumanGuide Cards, i.e. the personality test in deck of cards format combined with a supportive web app A fact sheet – click here.

Crucial questions to answer in order to have a well-functioning business are... 

How can a toolbox based on personality knowledge support development of companies and organisations? In many ways e.g. concerning INDIVIDUALS

  • How to recruit well including that candidates fit to your trademark and culture including a good way for onboarding hired people?
  • How to analyse what characterizes people, who are successful in their jobs – especially volume jobs, so you can recruit well? 
  • How to analyse your personnel’s capacity and development need?
  • How to handle personal development?
  • How to change your personnel turnover (decrease or increase)?
  • How to analyse why people quit?

e.g. concerning LEADERS

  • How to support and develop our leaders?
  • How to identify potential leaders?
  • how to figure out what characterizes leaders, who are successful in their jobs – especially volume roles, so you have easier to identify such leaders?

e.g. concerning TEAMS

  • How to support and develop teams?
  • How to staff and start new teams?
  • How to figure out what characterizes team, who are successful in their mission – especially with volume missions, so you have easier to staffing good teams?
  • How to figure out what type of team are suitable for a specific mission?

e.g. concerning TRADEMARK and CULTURE

  • How to describe our trademark and culture in a concise and practical way?
  • How to develop and care our trademark and culture?

A strong argument for HumanGuide is that the underlying personality theory consists of eight dimensions. Then you get a more nuanced testresult and sharper analysis. Compare with MBTI, where you "be" one of 16 types. The popular DISC model (and similar) has only four dimensions. And the Five Factor Model has only five basic dimensions. 

Other services...

Please also note that in the other service areas there may be services, which may be relevant, as they partly merge, e.g. team development always involves individual and leadership development. In addition, most of the human development can be applied in private life.

Did you get any useful idea? Will you act?


”Rolf Kenmo has adapted Szondi’s theory to everyday life. It is a great idea of conveying the theory to a broad use. That is an essential asset for making the test results immediately accepted and it works in any culture. We use HumanGuide in recruiting and team development for an internationally operating company.”

Thomas Seiler, CEO, U-blox AG, Switzerland (2003)

”The theory is explained very pedagogically in the HumanGuide concepts and it is a good support for my clients (since 2002), in vocational guidance and in coaching. HumanGuide supports well in working life as well as in private life.”

Giselle Welter, psychologist, spec. in vocational guidance, RH99, Sao Paulo, Brazil  (2000)

"Personality has always been a debatable topic throughout research and countless psychometric tests available for use. However none of these tests have the HumanGuide approach, which is practical, simple, easy to use and accurate to act upon. Supported by extensive research, HumanGuide takes in consideration eight factors, using the psychology of colours and symbols for meaningful comprehension.

The HumanGuide test does not stand alone, it goes beyond any other test. It provides unique opportunities to measure further person chemistry, passion index, job and culture profiles...It has all what an organisation needs to overcome today's more than ever complex human resources challenges.

HumanGuide has considerably improved my personal and professional life and I always appreciate our collaboration with Rolf Kenmo."

George Ubbelohde, hospitatlity Industry Executive and Educator, Brussels, Belgium (2020)

”The tests are simple and easy to use. The availability via the internet make them excellent. I have had great use of the concepts for recruitment, development of individuals and teams.”

Sven-Erik Ringström; VD WM-data IT Support AB, now CGI AB, Sweden;  (2003)

"I've been using the HumanGuide since 2012, with excellent results! It has been an assessment tool much requested by my organizational clients."

Adriana Torres Guedes, Psychologist, Brazil (2020-02-10)

"I hire probably the wrong yellow people". A manager used DISC's four dimensions. DISC's yellow dimension is represented by three dimensions with the HumanGuide. The colurs in HumanGuide are: Orange, grey, green, violett, blue, yellow, brown and red, i.e. Then the test result will be much more nuanced. Above on this page there is a video with the symbolics for the eight colours.

Manager for a restaurant chain, Sweden (2018-03-02)

"For eight years I had  a personal meeting about my PersonProfile á la HumanGuide. I have done many other personality tests cince then, but my opinion about this "method" is that it was fascinating and the most accurate. The PersonProfile is still pinned up at work"

IT manager, Sweden (2018-04-19)

"As a consultant I have done many personality tests. The results made me feel confirmed, but I didn't get any answer: Why I didn't was happy to 100%? This autumn I did the HumanGuide-test, which only took 15 min to do. It explained for me, where I had most motivation and because of then easiest to be my best version. So now I know!"

Nuclear engineer, Sweden (2018-03-27)



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